Privacy policy

Last updated: August 24, 2025

Brown n Yellow operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Brown n Yellow is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information, and how we use cookies and similar technologies in accordance with the EU General Data Protection Regulation (GDPR) and applicable privacy laws.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact details: name, billing and shipping address, phone number, and email address.

  • Financial information: payment details (via our payment providers).

  • Account information: username, password, preferences, settings.

  • Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.

  • Communications: information provided when contacting us (e.g. customer support).

  • Device and usage data: IP address, browser type, device ID, cookies, and interactions with the Services.

 

2. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

  • Contract: to process your orders, payments, and deliveries.

  • Legal obligation: to comply with accounting and tax laws.

  • Legitimate interests: to improve our Services, prevent fraud, and market similar products (balanced against your rights).

  • Consent: where required for marketing communications or cookies.

 

3. How We Use Your Data

  • To provide, improve, and personalize our Services.

  • To process orders, payments, deliveries, and returns.

  • To communicate with you regarding your account, purchases, or inquiries.

  • To send marketing (if you have consented or where legally allowed).

  • To prevent fraud and ensure security.

  • To comply with legal obligations.

 

4. Data Retention

We retain your personal data only as long as necessary:

  • Order data: 7 years (Swedish accounting law).

  • Marketing data: until you withdraw your consent or unsubscribe.

  • Account data: as long as your account is active.


5. Disclosure of Personal Data

We may share personal data with:

  • Shopify (our platform provider and data processor).

  • Service providers: IT hosting, payment providers, logistics, and marketing support.

  • Authorities: where legally required.

  • Business transactions: in case of merger, acquisition, or restructuring.


6. International Transfers

Your data may be transferred outside the EEA/UK (e.g. to Shopify Inc. in Canada and the US). Such transfers are protected by European Commission Standard Contractual Clauses (SCCs) or equivalent safeguards.


7. Your GDPR Rights

You have the right to:

  • Access your personal data.

  • Rectify incorrect or incomplete data.

  • Erase your data (“right to be forgotten”), subject to legal retention duties.

  • Restrict or object to processing, including for marketing.

  • Data portability: request a copy of your data in a machine-readable format.

  • Withdraw consent at any time (without affecting prior lawful processing).

To exercise your rights, contact us at customercare@brownnyellow.com.
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or your local data protection authority.


8. Cookies and Similar Technologies

We use cookies and similar technologies on our website to provide a secure shopping experience, improve performance, and personalize content and marketing.

Types of cookies we use

  • Strictly Necessary Cookies – required for the website to function (e.g. enabling checkout, remembering privacy preferences).

  • Performance & Analytics Cookies – help us understand site usage and improve functionality.

  • Functional Cookies – remember your preferences (e.g. language, region).

  • Marketing & Advertising Cookies – used to show relevant ads and measure campaign effectiveness.

Cookie consent

When you first visit our website, you will see a cookie banner where you can accept, reject, or customize cookies. You can change your preferences at any time via:
👉 Manage your cookie settings

Third-party cookies

Our e-commerce platform Shopify sets cookies necessary for operating the store and checkout. Other third-party providers (such as analytics and advertising partners) may also place cookies, subject to their own privacy policies.

Managing cookies

You can also manage or delete cookies in your browser settings. Please note that blocking some cookies may impact the functionality of our Services.


9. Security

We use appropriate technical and organizational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.


10. Children’s Data

Our Services are not directed at children under the age of 16, and we do not knowingly collect their personal data.


11. Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised “Last updated” date.


12. Contact Us

If you have any questions about this Privacy Policy, our use of cookies, or your personal data rights, please contact us at:

Brown n Yellow
Email: customercare@brownnyellow.com
Address: Tandåsgatan 10, 412 66 Göteborg, Sweden
Data Controller: Brown n Yellow AB